Tom Kim

• Moderator: Joey Sweeney
  • Philebrity
• AJ Daulerio
  • Black Table
    • self-promotion
    • no entrepreneurial ambitions
    • promoted by Gawker
      • the key to its popularity: its snarkiness (gossip/tabloid nature)
  • now works in print (Philadelphia Magazine)
• Emily King
  • Intelligent Travel blog from National Geographic Traveler
    • skunkworks prototype for National Geographic
    • done in spare time
    • still represents the National Geographic brand
      • needs to maintain credibility (everything fact-checked)
      • that brand provides access
• Vincent Veneziani
  • CrunchGear
    • key to popularity: style + credibility
    • being a part of a blog network (TechCrunch)
      • resources, budget for conferences, paycheck
      • opinionated readers, in public eye
    • Wired article on TechCruch
• Caroline Marks
  • Ziddio
    • promoting independent content producers
      • artists in residence
      • advertising them
• Neal Stewart
  • Open Source Beer Project
    • communicating the power of blogs to non-bloggers
      • can be mystifying
      • can look underwhelming
      • must constantly make people aware of its effect
    • trying to balance between marketing and content
      • meaningful content
• General
  • contests
    • barrier to entry (i.e., making contests do something to submit) inversely proportional to number of submissions made
    • balancing the number of submissions generated with the number of views those submissions get

I have my Macbook here so I might as well liveblog this BlogPhiladelphia conference.

Josh Hallett: Unconference Rules

• no tools
  • no assholes
  • no geeking out
• no generalizations
• it’s what you make of it
• session leaders
  • not speakers; the goal is to bring in the hallway conversations
  • bloggers are not necessarily great public speakers
• it’s free
• have fun
• everything is probably being documented

The wikipedia entry on Un-conferences